IJMSSSR
International Journal of Management Studies and Social Science Research (IJMSSSR) is a double-blind peer-reviewed, open-access bi-monthly journal that publishes empirical, conceptual and review papers of exceptional quality that contribute to enrich business administration thinking .The objective of the Journal is to disseminate knowledge, which ensures good practice of professional management and its focal point is on research and reflections relevant to academicians and practicing managers/Administrators for sustainable business and social changes.
IJMSSSR guides it to map new frontiers in emerging and developing areas in research, industry, and governance as well as to link with centers of excellence worldwide to stimulate young minds for creating knowledge-based community.
Our continued success lies in bringing together and establishing channels of communication between leading policy-makers and prominent experts in industry, commerce, and related business as well as renowned academic, education and research-based institutions to provide solutions for addressing the key issues of the contemporary society.
We see the need for synergy and collaboration between these fields rather than segmentation and isolation. Hence, our objectives are to build new links, networks, and collaborations between communities of thinkers, scholars, managerial experts, and practitioners in order to stimulate and enhance creative and application-oriented solutions for society.
In order to foster and promote innovative thinking in the management studies and social sciences research, itself by introducing its Journal at a global platform in ensuring the high quality and professional research standards.
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Financial investment in marketing and the performance in China |
Li-Wei Lin 1, Xiao-Hui Zhou 2, SHIH-YUNG WEI 3 DOI: https://doi.org/10.56293/IJMSSSR.2024.5101 ABSTRACT: The main focus of this article is to examine the relationship between financial investment in marketing and the performance of non-financial listed companies in China over the period from 2007 to 2019. The research utilizes correlation analysis and panel data collection to investigate this relationship among a sample of 32,442 companies. The study employs regression equation models for analysis. The research explores how financial investment in marketing impacts a company's overall performance, as measured through the Tobin's Q ratio. It considers various variables, including endogenous and control variables. The control variables include company size, debt ratio, and the length of rigor, which are observed to assess the performance of the companies. The primary focus of the study is on non-financial listed companies in China. The findings of the research indicate that after incorporating marketing investment (MI), there is a deferred effect on the company's performance, which becomes evident in the third year. This suggests that financial investments in marketing have a positive and significant impact on corporate performance, particularly after three years of implementation. In summary, this article investigates the relationship between marketing investment and company performance in non-financial listed companies in China, emphasizing the delayed effects of marketing investments on a company's overall performance, which become more pronounced in the third year following the investment. Keyword: Time Series Analysis Methods, ductility, corporate performance, marketing strength Download full manuscript....... 01-14 |
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