International Journal of Management studies and Social Science Research

Yuwei Hou 1, Hong Wang 2

DOI: https://doi.org/10.56293/IJMSSSR.2024.5001

ABSTRACT: With the strengthening of international environmental and climate governance treaties, China is expected to bear more responsibilities in emissions reduction as a populous country. The new energy vehicle (NEV) industry represents a sustainable future and embodies China's commitment to low-carbon responsibilities. As a strategic sector of the national economy, the industry produces numerous mature brands venturing overseas. In 2022, the Chinese brand BYD surpassed Tesla to become the global leader in sales. How did China's new energy vehicle (NEV) industry achieve internationalization? And how did BYD stand out among them? The study takes China's new energy vehicles (NEVs) as the research object to explore the internationalization path, through quantitative analysis of changes in trade data from an industry perspective and qualitative analysis of BYD's successful internationalization strategies from the enterprise perspective. The study discovers the significant role played by Belt and Road countries in this process, has a deeper understanding of the industry's internationalization process through BYD strategy, and provides valuable insights for the subsequent development of high-end green industries.

Keyword: New energy vehicles, BYD, low-carbon, high-end industry, going global, green driven