International Journal of Management studies and Social Science Research

Kampamba Chikwanda & Daka Steven

DOI: https://doi.org/10.56293/IJMSSSR.2023.4701

ABSTRACT: The study explored the data governance policy in Zambia's health sector, focusing on big data. To fully realize the potential of data in our digital age, proper data governance is required. However, questions have been expressed concerning Zambia's health sector's ability to exploit data as a valuable resource due to the state of data governance. This study attempts to address this critical issue and shed light on the functions of big data governance aspects in the health sector. This work is significant because it has the potential to improve healthcare service quality, decision-making, and resource allocation through strong data governance. This study aims to bridge the gap between data governance and the requirements of big data in the Zambian health sector by reviewing existing policies, procedures, and practices. A mixed methods approach is used in the research, involving qualitative interviews with key informants and secondary data analysis. To get a full understanding of data governance difficulties, practices, and their alignment with big data demands, thematic and content analysis methodologies were used. The findings show that data governance is critical to managing data in the health sector, yet gaps in governance procedures impede the efficient implementation of ICT efforts. These concerns are exacerbated by challenges relating to competent human resources and ICT infrastructure. Accountability and transparency are also identified as areas for improvement. While this study offers insight on the existing state of affairs, it recognizes its limits and advocates for further research to investigate specific aspects of policy implementation. Nonetheless, this study contributes significantly to the field of big data and data governance in the Zambian health sector, encouraging stakeholders to work for an ICT driven, data-governed future that promotes openness, accountability, and improved healthcare results. Finally, this article emphasizes the importance of improving data governance procedures in Zambia's health sector, as well as the transformative potential of big data in healthcare as a catalyst for good change in the country's healthcare environment.

Keyword: Data Governance, Big Data, Information and Communication Technology, Health, Policy

DR. KEHINDE – AWOYELE, A. A. & ADEOWU, A. W

DOI: https://doi.org/10.56293/IJMSSSR.2023.4702

ABSTRACT: In the recent past, Nigeria citizens have come under scrutiny for their attitudes to national development and nation building and this has led to a simple conclusion that Nigerians have cultivated a culture of immorality which has had a catastrophic effect on the country’s development. It on this background the paper examines the concept of national development vis-a-vis social studies education. The content of social studies curriculum was critically reviewed and were found to be adequate to address the issue of moral decadence hampering national development. The existing instructional strategies and evaluation procedure were also discussed. Suggestions are made on the instructional methods that could enhance effective social studies teaching for accelerated national development.

Keyword: Morality, National Development, Social Studies Classroom

Ann muthiani Ndinda, Dr Richard K Rotich and Dr Jane C Sang

DOI: https://doi.org/10.56293/IJMSSSR.2023.4703

ABSTRACT: The stiff competition from both local and international players continues to cause unrest in the retail sector resulting to poor performance. This study sought to determine the moderating role of performance appraisal on affective commitment and employee performance in Supermarkets, in Kericho County. The study targeted 357 employees of all the Supermarkets in Kericho County. A sample size of 189 was determined using Yamane’s sample size formula and a stratified random sampling was utilized to select the actual respondents. Structured questionnaires were used to collect requisite data which were subjected to Hierarchical multiple regression for test of both direct and indirect effects of respective study variables. Study findings indicated that affective commitment (β = 0.975, p<0.0001) had a significant and positive effect on employee performance as evidenced by R2 of 0.63. The study found that performance appraisal significantly moderated the relationship between affective commitment and employee performance by improving the predictive power of the regression model from 62.7% to 95.4%. Organizations should put in place a fair, sensible and reasonable performance appraisal system to enable high performance in view of the positive moderating effect on the relationship between affective commitment and employee performance.

Keyword: Performance appraisal, affective commitment, moderating role, employee performance

ARUOREN, Emmanuel Ejiroghene 1* & EDEH, Ifeyinwa Mariagoratti 2

DOI: https://doi.org/10.56293/IJMSSSR.2023.4704

ABSTRACT: The study examined the effect of human capital development on productivity of selected brewery firms in the south-south and south-east geo-political zones of Nigeria. Cross sectional survey design was adopted, with a population of 7802 employees. A sample size of 380 was determined based on Taro Yamani’s sample size determination formula. The research instrument was a structured questionnaire and analysis was performed using the Statistical Package for Social Sciences (SPSS) version 23.0 software. Multiple regression analysis was used to test the hypotheses. It was found that level of training had a positive and significant effect on firm productivity (ß = 0.618, p < 0.05), level of education had a positive and significant effect on firm productivity (ß = 0.922, p < 0.05), while level of job experience had a positive and significant effect on firm productivity (ß = 0.688, p < 0.05). The study concluded that human capital development is critical to the enhancement of productivity in the brewery industry and as such recommended that management of brewery industry should strive to facilitate a high level of training since it had a positive and significant effect on the level of productivity in the industry. Also, human resource management department in the brewery industry should endeavor to adopt a system of on-the-job training and development of staff with higher level of education and job experience, in order to build knowledge and skills relevant for adequate increase in productivity.

Keyword: Human Capital, Human Capital Development, Firm Productivity, Multiple Regression Analysis.

Ayse YILDIZ 1

DOI: https://doi.org/10.56293/IJMSSSR.2023.4705

ABSTRACT: There has been a rapid increase in applications made to lending institutions due to the inadequacy of individuals' savings to meet their growing demands and needs. However, specific criteria are expected from individuals for the approval of these applications. Various methods have been developed to accurately determine these criteria and facilitate the loan approval process efficiently and promptly. Despite being the most used method, binary logistic regression has its limitations. These include the simultaneous inclusion of all variables in the analysis, the oversight of control variables that could be determined by decision-makers, and the evaluation of each event within the group of the same variables. In an attempt to address these limitations, hierarchical logistic regression analysis was performed alongside binary logistic regression analysis. The study incorporated variables indicating individual characteristics, such as age, socio-demographic characteristics like occupation and account status, and loan attributes, including duration and installment rate. The study obtained 1000 loan applicants, and the models were evaluated based on the goodness of fit results and the explanatory power of the models. Although the study produced similar results in determining the influential variables and evaluating the models, it highlighted that hierarchical logistic regression provides more flexibility to decision-makers by allowing the evaluation of nested models formed by sub-variable groups separately. This approach can offer valuable insights to decision-makers in lending institutions, as it allows for the separate evaluation of various sub-variable groups, contributing to a comprehensive understanding of the key determinants of loan approval. By prioritizing specific variables or groups of variables, this methodology facilitates a more comprehensive analysis of the complex relationships between different factors, leading to more informed and data-driven decision-making. It is crucial, however, to ensure the appropriate application of the methodology and the continuous validation and testing of the hierarchical logistic regression models with new datasets to maintain their effectiveness and relevance in the dynamic lending landscape.

Keyword: Binary logistic regression, Hierarchical logistic regression, Individual credit approval

1 Nicknipar Boonchouy, 2 Busaba Auaroon, 3 Charcrit Sritong and, 4 Worathep Treewichit

DOI: https://doi.org/10.56293/IJMSSSR.2023.4706

ABSTRACT: In conducting business, trading activities are one that helps promote and stimulate economic growth from the community level of the country. to the world level, with the 'Warehouse' acting as one of the drivers and creating balance in the supply chain or the production management process to create products or services in terms of both storage locations Raw materials for use in production (Raw Material) Finished products are waiting to be sent to customers, so having a warehouse helps reduce the problem of not having enough raw materials to produce. This allows production to proceed continuously. and can deliver products on time If there is better inventory management, it will help in saving logistics costs. It creates liquidity and returns on investment in a short time. Warehouses and warehouse management are considered important tools that will make the trading business achieve its objectives. This article is an academic article intended to study knowledge about the concept. Research theory of inventory management services and to propose a management concept. This article therefore presents concepts related to effective inventory management. Inventory management has been found to influence financial performance and Organizational performance.

Keyword: Professional Inventory management, financial performance, Organizational performance

OFOR, DARLINGTON NNABUGO, PROF. OSI S. AKPOGHOMEH, DR. GIFT OKEAH CHUKWU

DOI: https://doi.org/10.56293/IJMSSSR.2023.4707

ABSTRACT: This study aims to investigate the impact of reporting systems on the operations of third-party logistics companies. Data for the study was collected from both primary and secondary sources, using a questionnaire as the data collection instrument. The study population consists of 35 maritime Third Party Logistics companies. We distributed 300 questionnaires and successfully retrieved 273 correctly filled ones. We analyzed the empirical data using Spearman Correlation statistics, which yielded a correlation value of 0.993. This indicates a strong positive relationship between the absence of reliable reporting mechanisms and the performance of third-party logistics in the study area. The calculated P-value is 0.000, which is less than the critical P-value of 0.01. According to our decision rule, since the P-value is less than the critical P-value of 0.01, there is a statistically significant relationship between reporting systems and the operations of third-party logistics. Therefore, we reject the null hypothesis (H0), which suggests there is no statistically significant relationship. The results of this study explicitly highlight the operational challenges of reporting systems faced by third-party logistics companies in the maritime industry. Our findings from data gathering, evaluation, and analysis indicate that timely reporting systems significantly affect the operations of third-party logistics in Nigeria. Therefore, we conclude that an effective reporting process is essential for the efficient and effective operations of third-party logistics firms in Nigeria. Based on our findings, we recommend that third-party logistics companies should ensure their reporting systems are efficient, provide detailed information, are easily understood, and adhere to time-bound principles. Additionally, they should invest in state-of-the-art equipment for reporting in their business operations to avoid operational failures.

Keyword: Reporting Systems, Business Operations, Third-Party Logistics, Maritime

Bai Wenqian 1; Yan Yan 1 *; Zhao Nan 1; Dai Yi 1

DOI: https://doi.org/10.56293/IJMSSSR.2023.4708

ABSTRACT: Professional degree graduate students emphasize cultivating application-oriented high-level talents with a solid theoretical foundation and the ability to adapt to the industry, unlike academic degree graduate students. Providing support for national policy, Shanghai universities vigorously cultivate Master of International Business, integrating education with labor demand and cultivating MIB by integrating industry and education, thereby improving students' literacy levels and fostering the development of employment opportunities. It examines the current situation and problems associated with integrating industry and education by examining the master's degree programs in international business offered at Shanghai universities. It argues that the integration of industry and education in Shanghai universities exists in the status quo of dual tutoring, talent cultivation, schoolenterprise associations, and various ways industry and education are integrated.

Keyword: Master of International Business, industry-teaching integration, Shanghai Colleges and Universities, International Business

Xinying Jiang 1, Yuqing Geng 1 *, Nan Zhao 1, Lihua Liu 1

DOI: https://doi.org/10.56293/IJMSSSR.2023.4709

ABSTRACT: A core course in the "Market Analysis and Marketing Strategy Formulation" module, Integrated Marketing Communication, aims to cultivate talent with strong application skills, adaptability to social changes, and creativity. Therefore, there is a need to construct a holistic in-class practice system for this course and improve on it—enhancing the integration of theoretical and practical teaching. By analyzing specifically implemented syllabi, as well as feedback from course interactions between students and instructors, it served as the basis for the entire study. Identify the deficiencies, conduct an in-depth investigation, and provide relevant recommendations for countermeasures. To optimize the in-class practice system of integrated marketing communication courses and lay the foundation for students to become the new generation of technical application talents.

Keyword: Integrated marketing In-class practice Educational system

Ismaila A. Danjuma

DOI: https://doi.org/10.56293/IJMSSSR.2023.4710

ABSTRACT: The challenge of irregular migration has been a source of concerns to different countries, regional bodies and some international organizations. There is no doubt about the fact that irregular migration has political and security implications for host or destination countries. In most cases, irregular migration generates cross border crimes. This is essentially because the activities of individuals who engage in cross border crimes have been causing threats to the security of different nations. In Nigeria, it has been established that the porous borders and its relative economic prosperity compared to other West African countries have continued to attract many irregular migrants from the neighbouring countries. Over the years, in Nigeria, the government has been concerned on the effects of the high rate of cross border crimes in West Africa. Thus, the argument is that as a result of irregular migration Nigeria is witnessing cross border crimes, such as human trafficking, drugs trafficking, arms trafficking, child slavery, armed robbery, armed banditry, insurgency and other forms of conflicts. Also, it can be stated that as long as irregular migration continues to increase in Nigeria it will affect socio-economic and political development of the country. It is against this backdrop that this paper interrogates the influx of irregular migrants as a challenge to security in Nigeria.

Keyword: irregular migrants, challenge, security, Nigeria, West Africa etc

OKWUISE, Uguru Young 1* and OZIENGBEORIUWA, Iyobosa Godwin 2

DOI: https://doi.org/10.56293/IJMSSSR.2023.4711

ABSTRACT: The purpose of the study is to determine how stress affects the work performance of employees at selected banks in Delta State, Nigeria. The study, anchored on the Selye stress theory, and adopted the survey research design. The study population consists of all staff of six selected commercial banks in Delta State. A sample size of 276 was used for the study. The study's findings showed that while role ambiguity and organizational change had significant negative effects on employees' job performance, workload and time pressure had a significant positive effect. The study comes to the conclusion that workers' job performance at commercial banks in Delta State is impacted by stress, and recommends amongst others that flexible workload should be incorporated into policies of banks to enhance employee productivity and commitment that will increase corporate survival.

Keyword: Stress, Employee Job Performance, Workload, Time Pressure, Organizational Change

Sutthapat Amornruangtrakool 1, Chanachida Kitprasert 2 and Airiya Pongpittaya 3

DOI: https://doi.org/10.56293/IJMSSSR.2023.4712

ABSTRACT: The aim of this research study is to study the influence of service quality on the loyalty of customers staying at boutique hotels in Bangkok. Influence of hotel image and loyalty of customers staying at boutique hotels in Bangkok and the level of loyalty of customers staying at boutique hotels in Bangkok. The sample group is 385 customers who have used boutique hotels in Bangkok for at least 1 night. The tool used to collect data is a questionnaire with a reliability value of 0.8. Statistics used in data analysis are frequency values, percentage values. each mean and standard deviation and multiple regression analysis. The results of the research found that (1) there are two service quality factors: the concreteness of the service; and knowing and understanding customers Influences the overall loyalty of customers staying at boutique hotels in Bangkok. Statistically significant at the 0.05 level, the most influential variable is Knowing and understanding customers It has a standard coefficient of regression of 0.252. (2) Hotel image: 3 factors: attractiveness Facilities and the ability to access It has a significant influence on the overall loyalty of customers staying at boutique hotels in Bangkok at the 0.05 level. The most influential variable is the facility aspect. It has a standard regression coefficient of 0.0309, followed by accessibility. and the attractive side the standard regression coefficients were 0.209 and 0.206.

Keyword: Service quality, Image, Brand loyalty, Boutique hotel

Sivachandran Narayanan 1 and Devika Nadarajah 2

DOI: https://doi.org/10.56293/IJMSSSR.2023.4713

ABSTRACT: This paper is focused on the global risks and its categories faced by small and medium enterprises (SMEs). World Economic Forum (WEF) has monitored as well as emphasized major global risks and categorized them into five main factors that are; societal, economic, geopolitical, environmental and technological. Therefore, a literature review was conducted to identify the most studied risks in SMEs and it was found that the societal risks received minor attention, particularly in pandemic perspective. Currently, SMEs are massively vulnerable to the pandemic outbreak of Corona 2019 (Covid-19) as it is now called. This study has discussed the impacts of this pandemic on SMEs and how the SMEs should manage this crisis.

Keyword: Global risks, Societal risk, pandemic, Covid-19, SME

Elitsa Ntountoulaki, Mayiana Mitevska

DOI: https://doi.org/10.56293/IJMSSSR.2023.4714

ABSTRACT: The relevance of the presented topic is confirmed by the fact that in recent decades, emotional and social skills have been placed at the center of both research interest and public dialogue. The specific research was conducted in this direction. Subjects of the study are 120 students from high schools in the country. The purpose is to establish the levels of Emotional Intelligence / EI / of adolescents. The EI test, adapted by Prof. Stoyanova for Bulgaria by Schutte and co-authors (The 33-item emotional intelligence scale, Schutte N.S., 1990), was applied. The obtained results provoke interest and discussion about recommendations regarding the emotional education and development of Bulgarian adolescents.

Keyword: emotional intelligence, adolescence, education

Nguyen Thi Phan Thu 1

DOI: https://doi.org/10.56293/IJMSSSR.2023.4715

ABSTRACT: The research explores both the opportunities and challenges associated with applying blockchain technology in the banking systems of Vietnam. It also highlights key considerations for implementing this technology. The chosen research method is qualitative, involving the collection and analysis of documents and reports to provide a comprehensive overview of the issue. This qualitative methodology aligns with the complexity of the issues involved and provides a foundation for the development of tailored solutions to effectively address the challenges and capitalize on the opportunities presented by blockchain technology in Vietnam's banking systems.

Keyword: Blockchain, Vietnam, the banking systems

Gabriel. Osakwe Ikediashi, Christopher. Oribo. Orubu, Titus. Olufemi. Awogbemi

DOI: https://doi.org/10.56293/IJMSSSR.2023.4716

ABSTRACT: The Nigerian economy has been frontally constrained by unsteady GDP growth rates with episodes of recession, and other unimpressive socio-political and economic indices over the past three decades. The situation has become aggravated by the identifiable cases of fiscal and monetary distortions, macroeconomic shocks and gaps in our budgetary provisions that are evident in recurring deficit budgets, fiscal crises, and unsustainable debt profile. The persistence of these problems has, unarguably, impacted negatively on the overall economic performance of Nigeria, and this begs the question of the potency of the use of monetary policy and fiscal policy in addressing our targeted macroeconomic problems. Spurred by the need to finding policy solutions to these problems, this study empirically examines the relative impact of fiscal policy and monetary policy in stimulating gross domestic product in Nigeria. The achieve the study objectives, annual time series secondary data spanning from 1983 to 2021 were empirically analyzed using Autoregressive Distributed Lag (ARDL) estimation after the unit root text revealed a mixed order of integration. The result of the long and short run dynamics revealed that Total Government Expenditure (TOGE) has a positive and statistically significant relationship with GDP in Nigeria. Also, Broad Money Supply (MPMS) and Open Market Operations (MPOM) have positive and statistically significant relationships with GDP within the study period. The study concludes that in the short and long run, monetary policy and fiscal policy play significant roles in stimulating GDP growth in Nigeria. However, in relative terms, fiscal policy is more potent than monetary policy in Nigeria within the review period. The study, therefore, recommends that for the attainment of macroeconomic goals and sustainable economic development effective coordination of monetary and fiscal policy tools should be encouraged for consolidated socio-political and economic gains.

Keyword: Monetary Policy, Fiscal Policy, and Gross Domestic Product

T. Marlina Pasaribu, Lucky Nugroho

DOI: https://doi.org/10.56293/IJMSSSR.2023.4717

ABSTRACT: This study uses data from 46 issuers listed on the Indonesia Stock Exchange (IDX) in 2018-2021. To determine the effect of the company's fundamental financial factors on stock returns with company size as a moderating variable. By using the SPSS 25 method, the results show that the variable current ratio, total asset turnover have a negative effect on stock returns, company size have a positive effect on stock returns Variable Debt to equity ratio, return on assets has no effect on stock returns. Company size moderates the return on assets on stock returns. Firm size does not moderate the current ratio, debt to equity ratio and total asset turnover on stock returns.

Keyword: Current Ratio, Debt to Equity Ratio, Return on Assets, Total Asset Turn Over, Company Size, Stock Return

Piyaaon Junton 1, Sutthathip Kamthornphiphatthanakul 2

DOI: https://doi.org/10.56293/IJMSSSR.2023.4718

ABSTRACT: The objectives of this research are to (1) study the context and logistics management system for tourism (2) study the components of tourism logistics management and the efficiency of logistics management of tourist attractions in Songkhla province (3) study logistics management for tourism that affects logistics management efficiency, satisfaction, and loyalty of tourists in Songkhla province (4) study way to develop the efficiency of logistics management of tourist attractions in Songkhla province. The researcher used Mixed Methodology. The secondary data of qualitative research were analyzed with content analysis and the data of quantitative research were collected by questionnaire with 400 tourists in Songkhla province. The statistics used in data analysis were percentage, mean, standard deviation and multiple regression analysis. Quantitative research results revealed that factors of Tourism Logistics Management including Financial Flow, Physical Flow, Customer Service, and Information Flow. Factors of efficiency of logistics management including Reliability, Cost, and Time. Tourism Logistics Management in Physical Flow (β = 0.153), Information Flow (β = 0.155), Financial Flow (β = 0.195), Customer Service (β = 0.338) and efficiency of logistics management all 3 components are Cost (β = 0.229), Time (β = 0.387), Reliability (β = 0.205) are positively effect on Tourism Satisfaction significant. Tourism Satisfaction (β = 0.848) are positively effect on Loyalty of tourisms significant. Qualitative research results revealed from the secondary data, can summarize the results that have Top 5 popular tourist attractions in Songkhla province: (1) Samila Beach (2) Gimyong Market - Santisuk Market (3) Songkhla Old Town (4) Songkhla Lake, and (5) Tinsulanonda Bridge. All 5 tourist destinations have efficient logistics management for tourism. As for guidelines for developing tourism logistics management should be cooperation with relevant agencies in developing basic facilities.

Keyword: Tourism Logistics Management; Efficiency of Logistics Management; Loyalty of Tourisms; Tourism Satisfaction; Tourist Attraction; Songkhla Province

Rizka Dwi Yulian Pertiwi, Mohammad Wasil

DOI: https://doi.org/10.56293/IJMSSSR.2023.4719

ABSTRACT: For many parties, particularly the enterprise's stakeholders, the proportion of enterprise value plays a crucial role in their decision-making process. Naturally, every business works hard to raise value in order to maintain its top spot from prior years. An enterprise's ability to increase its value is aided by many things. This study looks at how tax planning and deferred taxation affect the value of multinational enterprises in Indonesia. 24 multinational manufacturing enterprises listed on the Indonesian Stock Exchange throughout the observation years 2020–2022 make up the sample for this study. This study combines an analysis of multiple linear regression with Eviews 12 and a quantitative method with stratified random sampling. The secondary data that was used came from an Indonesian multinational enterprise's financial reports that were posted on the idx.co.id website. The findings of the study indicate that tax planning and deferred tax burden have an impact on the value of multinational corporations in Indonesia.

Keyword: Tax Planning, Deferred Tax Burden, Enterprise Value, Multinational Enterprise.

Neddy Nafula & Anne Muchemi

DOI: https://doi.org/10.56293/IJMSSSR.2023.4720

ABSTRACT: Kenyan commercial banks face significant challenges in terms of performance, particularly in relation to profitability, capital adequacy, asset quality and customer satisfaction. The Kenyan banking sector has experienced rapid growth over the past decade, but this has also led to increased competition and pressure on banks' performance. This study established the effect of outsourcing human resource services and the organizational performance of commercial banks in Nakuru City, Kenya. The study was anchored on resource based view theory. The study used explanatory research design. Twenty eight (28) licensed commercial banks in Nakuru City were targeted. Purposive sampling was used to sample the branch managers, credit managers and operational managers in the twenty eight (28) licensed commercial banks in Nakuru City making a sample size of 84 respondents. Data was collected using structured questionnaires. Statistical Package for Social Sciences (SPSS) software aided in analysis of the quantitative data collected where analysis was conducted using both descriptive and inferential statistics. The results indicated that there was a positive and significant correlation between outsourcing human resource services (r=0.295, p=0.013) and performance of commercial banks. The regression results show a positive and significant effect of outsourcing human resource services (β = 0.041, Sig. = 0.046) on performance of commercial banks which implies that outsourcing HR services affects performance of commercial banks positively. The study concludes that the outsourcing HR services allows banks to tap into the expertise and specialized knowledge of HR service providers who have experience in managing these complex HR processes and recommends commercial banks in Nakuru City to outsource employee relations services since they can help maintain confidentiality and impartiality in sensitive employee-related matters.

Keyword: Outsourcing, human resource services, Organizational performance, commercial banks, Nakuru.

Huy Khanh Nguyen, Linh Khanh Nguyen*, Anh Chau Tran

DOI: https://doi.org/10.56293/IJMSSSR.2023.4721

ABSTRACT: The study conducted a research framework on perceived value and customer satisfaction in Hanoi city with regards to VietjetAir's services. It identified statistically significant factors and suggested solutions to enhance customer satisfaction for VietjetAir specifically, as well as the aviation industry as a whole. The results indicate a correlation between the perception of value and consumer satisfaction. The 04 investigated perceived value dimensions, namely Functional value, emotional value, social value and Price value, have a significant impact on the perception of value. After conducting the analysis, research discussion and practical implications have been provided for improving perceived value in the context of Vietnam airline industry.

Keyword: Perceived value, customer satisfaction, Airlines industry, Vietnam, VietJetAir

Rantima kumdee 1, Kamontip Panyasit 2, Sup Amornpinyo 3, Montri Singhavara 4, Supreeya Wangsathian 5

DOI: https://doi.org/10.56293/IJMSSSR.2023.4722

ABSTRACT: The purpose of this research is to examine the elements that influence savings behavior at Nong Khai Public Health Savings Cooperative Limited in Nong Khai and Bueng Kan Province, Thailand. The sample group was 400 people. Use questionnaires as a tool to collect data. Descriptive statistics were used to describe general information, and inferential statistics through the ordered logit model were used to study the variables influencing savings behavior. The study found that most of the subjects were female, aged between 41 and 60. Most are married and have a bachelor's degree. Their income ranged from less than 15,001 to 20,000 baht per month. with the number of household members approximately 3–4 people (the majority), and finally, the most civil service positions. It was also found that the variables that are statistically significant (P<0.10) are age (Age), education (Education), income (Income), number of household members (Member), factors affecting saving behavior on the saving characteristics (Factors1), factors affecting saving behavior on income for saving (Factors2), factors affecting saving behavior on security (Factors5), and factors affecting saving behavior on returns (Factors6), which are variables that also give rise to the importance of saving behavior.

Keyword: Savings behavior, Savings, Ordered logit model

Qian Lei 1, Supatra Chanthanasiri 2 and Thanrada Chunthanom 3

DOI: https://doi.org/10.56293/IJMSSSR.2023.4723

ABSTRACT: The objectives of this research were: 1) To study the demographic characteristic of customers' mobile phone purchase affecting their decision select mobile phone in Henan province. And 2) To Study the influence factors of 7P marketing mix on consumers mobile phone purchase affecting their decision select mobile phone in Henan province. The sample group in the study was 400 peoples use the mobile phone consumers in Henan Province. By using questionnaires as a tool to collect data statistics used in the analysis. These are frequency, percentage, mean and standard deviation, and the statistics used in the test multiple Linear regression analysis. Major Findings: 1) Consumers' demographic characteristic of different age, gender, income, education background and profession are the obvious and important factors that influence consumers' decision to purchase mobile phone in Henan province. 2) Marketing mix strategy of product, price, place, people, promotion, process and physical influence consumers' decision to purchase mobile phone in Henan province with statistical significance at 0.05.

Keyword: Mobile Phones, Decision to Purchase

1 Wang Hailin 2 Sompong Sumetkotchkorn and 3 Chanyanat Krimjai

DOI: https://doi.org/10.56293/IJMSSSR.2023.4724

ABSTRACT: This article is a research article. have a purpose (1) a study of the level of importance that affects the selection of environmental manuals by consumers in Thailand (2) a study of the level of selection of ecological systems by consumers in Thailand (3) a comparison of purchasing Current consumer needs are mainly based on personal factors and (4) Test the relationship between factors affecting the purchase of environmentally friendly products and the level of consumers' purchase of environmentally friendly products. In Thailand, the research format is quantitative research. The sample group is 400 consumers residing in Thailand using a simple random sampling method. There is 1 type of instrument used in research: is a questionnaire. Data is analyzed using statistical methods such as frequency, percentage, mean, standard deviation, t test, one-way variance. Paired testing using the Schiffer method and Spearman's relationship The research results found that 1. Level of factors affecting consumers' choice to purchase environmentally friendly products in Thailand. at a high level 2. The level of purchasing environmentally friendly products among consumers in Thailand. at a high level 3. Overall personal factors are different. There are different types of products that are environmentally friendly. 4. Environmental marketing factors are related to purchasing environmentally friendly products. at a relatively high level and in a positive direction Factors affecting the purchase of environmentally friendly products are related to the level of purchase of environmentally friendly products.

Keyword: Choosing purchasing, environmentally friendly products, consumers, Thailand